Our Story

HE&L began with a refusal — not to be contrary, but because the official version of what was possible, followed carefully, wasn't leading anywhere good. What came next was slower and stranger: a return to older ways of tending the body, kept up long enough to see what they did. The book, Stayin Alive, is the full account — memoir, research, and a natural health protocol told as one story. This site is its gateway.

The products are that same protocol made into something you can hold: made in the UK, in small batches, from natural ingredients. The rest of the site — and, in time, someone to talk it through with — grows outward from there.

There is a word the book leans on: indestanding — standing within your own knowing rather than beneath someone else's authority. It is the thread everything here pulls from, and it is why this site is built and owned outright rather than rented from a platform. We are based in Nottingham; the book is still being finished, and this site will grow alongside it.